Omi's note: Okay, so you caught me showing George Lucas some love. YOu gotta give dude props, though.
According to Ron Howard: "The concept of Star Wars confused studios when he first tried to explain it to them. This sort of approach also makes George a really interesting problem solver. How many people think the solution to gaining quality control, improving fiscal responsibility, and stimulating technological innovation is to start their own special effects company?" -- found in the foreword of The Cinema of George Lucas.
This is in relation to a previous post i did from an article on starwars.com aqui.
I stumbled upon the book The Cinema of George Lucas. It's a pretty good read. It shows the evolution of his several scripts, how he put his folks on, and how he continued to flip it. I admired Lucas because he was always able to put one up on Hollywood. Where other directors have just quit or been whiteballed, Lucas has flipped it, made loot, and retained creative control.
I have always heard of how difficult it was for him to pitch Star Wars. the Book however goes through the motions. Several of the movie houses (Warner Brothers, MGM, etc.) were feeling American Graffitti. Yet Lucas approached them with a package. He wanted to sell American Graffitti with Star Wars. For those of you who study film, you know you have to study American Graffitti which casted Ron HOward and help to create the spin off of Happy Days (which Howard starred in and later directed and produced for it). It was a box office hit. Still, 20th Century Fox still flaked on Lucas with the though for Star Wars which immediately ran amuck of its budget. That turned out to be a hit. Lucas has been gunning ever since.
To say that Lucas has ruined movies is a farce. If anything, he has continued to push the envelope and assumes creative control. I will admit that everyone else has taken from him when it comes to merchandising (he was one of the first writer/directors to ask for rights to merchandising for his movies...at the time the movie studios did not understand this).
If dude from Salon.com did his math, he would know that the concept of blockbuster movies comes from the Reagan era Arnold Schwarzeneggar/Sylvester Stallone movies where the body counts were high and TNT was used like paper on wall street. That was when we began to see more and more action movies being made that try to top each other. Lucas on the other hand stuck to mythmaking and epic space dramas.
For SW fans, the book is a must have. It shows the evolution of the director and media mogul straight from his college years. It also shows the clique of directors that he studied with. Now it makes sense how they all made movies that were outside of the box (Howard, Coppola, Steinberg aka Captain Genocide...)